Hotel Xcaret México

Hotel Xcaret Mexico is an open door to countless stories of artisans, chefs, mixologists, collaborators, and guests that, along with ecotouristic theme parks and nature, bring life to destination Xcaret and make it unique.

Just like the hotel experience, the communication proposal presents a disruptive concept that touches in breadth and depth its different audiences.

We present a visual language using words, images, engravings, and embossments that accompany the narrative of a story that only concludes when the next one starts. 

When we fuse the graphic concept with the sense of touch, we take the breadth of active communication to the next level, empowering both our visually able and impaired readers to venture into a multi-sensory lecture that will transport them directly to an All-Fun Inclusive experience. 

The integration of Braille into our communication supports the group’s compromise of an inclusive Mexico. 

Each piece of communication is an exercise in congruency whose objective is to communicate a Mexico for everyone.

Services:

• Art Direction
• Graphic Design
• Narrative