Hab119

Habitación 119 is a concept that moves between classic and contemporary. It is a brand that reinvents itself to question the parameters of sophistication and modernity in its mission to give new life to hotel chains.

The graphic identity is based on the European art that came to Mexico during the Porfiriato. The avant-garde of art deco and the elegant boldness of art nouveau are combined in a language that is both innovative and aesthetically pure.

The logo framed in brackets is inspired by the elegant copper plates that were typical of high-end hotels. The name of the brand, reduced to an abbreviation, acts as the number of the room, complemented by a 119 as a detail. In turn, the brackets join together in the isotype to transform into a door, thus creating a rich and versatile visual code.

The complementary graphic is inspired by botanical illustrations made in Mexico at the beginning of the 20th century. Nature, always fascinating, gives strength to identity and makes the brand feel at home in any environment, from beach destinations to the most sophisticated urban centers. At the same time, it gives vitality to the brand, in the same way that it injects life into its hospitality projects.

Services:

• Brand identity
• Art direction
• Creative strategy
• Graphic design
• Narrative