Los Pacos Salseros

The Pacos Salseros are Mexican, brave, and innovative.

With each new flavor comes a new graphic language that tells a new story around its ingredients.  

The brand identity for this Hispanic/Mexican business reflects the richness of the popular Mexican graphic, highlighting its expressions and color, in particular the old art of Mexican lettering.

Services:

• Brand Identity
• Art Direction
• Illustration
• Narrative
• Naming